When filming makes sense
Filming is useful when existing material is not enough or when the project needs a few strong shots that carry atmosphere, a person, a space or a product.
What can be filmed
Promo details, interviews, event atmosphere, behind-the-scenes material, space shots, product details or additional inserts that later enter the edit.
Filming as part of editing
The focus stays on the final video. That is why the goal, duration, key shots, deadline and delivery format are agreed before filming starts.